Driving Conversations: The official GM Europe blog

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Does the World Need Another Blog?

by Chris Preuss – VP Communications, GM Europe

When our President, Carl-Peter Forster, asked me to create a blog for GME, my immediate answer was “be careful what you ask for.” It also made me think of this Dilbert cartoon:

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Why this blog…and why now (beyond my boss wanting it)? Well, after observing the flow of information and news coverage of GM in Europe over the past several months, it’s clear that a tremendous amount is being written and said about GM. The trouble is, more often than not, it’s not us saying it! My firsthand experience working with the FastLane Blog for GM in Detroit was that it was an effective way of getting our perspective across while driving a more robust conversation with the many audiences that have an interest in GM. “Driving Conversations” will be a site for GM leadership in Europe – mostly led by Carl-Peter -- to discuss products, issues and corporate performance from a personal perspective. The last thing we will make this space is a waste of our time and yours -- it’s not meant to be a new way to disseminate repurposed press release material.

And while we’ll be making a certain amount of editorial accommodation to get the executive’s views from thought to the Internet, this will not be the manufactured content of PR people. For full disclosure, given the executives’ brutal schedules, heavy travel and the like, we’ll be gathering these thoughts and writings in various formats (tape-recorded, transcribed or written) and will post them on the site. But it will always be the actual thoughts and viewpoints of the featured executive. Our hope is that once the blog gets well established, we’ll launch a German section on the site as well. But the thing that will make this most exciting is hearing from all of you…our employees, dealers, suppliers, media and other interested parties who closely follow our business here in Europe and around the world.

While it’s certainly a tough business cycle, it’s also one of the most exciting times of change and opportunity in the history of the automotive business. We look forward to starting this conversation with you on how we are moving forward!

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